A number of factors go into determining campaign durations. Most importantly we need to ensure there is enough time to service your release to the right outlets. So, if we’re pitching to Print magazines, they require a longer lead time due to having fixed deadlines sometimes months in advance of publication.

We also factor in other details, for example, do you want to release 1 single or 2 before the EP/Album release. Each individual track needs time to circulate without the competition from a 2nd track too soon.

So, in short, we cannot provide a fixed duration unless we know the details about your campaign.  To enable you to plan, here’s a rough guide:

  • Single / Video release – 6 weeks to 2 months
  • EP release – 6 weeks to 3 months
  • Album with one single – 3 months minimum
  • Album with two singles – 4 months minimum

As always, if you would like to discuss a timeline or plan with us, please use the contact page to email in the first instance.

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